A Look Inside Red Bull's New London Headquarters

After making waves with their offices in Amsterdam, Red Bull now showcases their recently

By
Design
2,073 Hypes 0 Comments

After making waves with their offices in Amsterdam, Red Bull now showcases their recently refurbished headquarters in London. Having first set up shop in the UK in 2006, the multinational Austrian corporation enlisted Jump Studios who specialize in high-concept interiors, installations and architectural design. The brief was to amalgamate two separate offices into one central headquarters building. Located in Soho, the new offices occupy the top three floors of an existing 19th century building – including a recent roof-level extension which takes the form of a ‘glass box” surrounded by an exterior terrace which provides spectacular views of the West End. The top floor acts as a social hub and contains the main reception, bar, café, and both informal and formal meeting areas. These top floor features are “stitched” together by a continuous, snaking carbon-fiber element that is evocative of the trace patterns left by skaters, snowboarders, stunt planes, race cars and bikes. Jump Studios commented that, “Encouraging interaction between employees while communicating the company’s brand values and identity were the dual aims of the design of Red Bull’s new 1,860 sq m headquarters.”

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

540 Users Online

What to Read Next

adidas Originals 2013 Spring/Summer Tennis Court Top OG
Footwear Fashion

adidas Originals 2013 Spring/Summer Tennis Court Top OG

Spring/Summer 2013 sees the reissue of the Tennis Court Top from adidas Originals in its OG

Download Kool A.D. '63' & '19' Mixtapes
Music 

Download Kool A.D. '63' & '19' Mixtapes

Despite the recent disbandment of Das Racist, Kool A.D. continues to bring forth tracks displaying

2014 Nissan GT-R Track Edition
Automotive

2014 Nissan GT-R Track Edition

On the heels of the 2014 Nissan GT-R release comes the even more fine-tuned GT-R Track Edition from


adidas D Rose 3.5 "The Spark"
Footwear Fashion

adidas D Rose 3.5 "The Spark"

As Derrick Rose makes steady progress back from a torn ACL, adidas readies another colorway of the

Sony to Release Three New Colorways of the PlayStation 3
Entertainment

Sony to Release Three New Colorways of the PlayStation 3

With news still swirling regarding a possible unveiling of the PlayStation 4 at an already

Rick Owens Black Monk Strap Military Dunk Boots
Footwear Fashion

Rick Owens Black Monk Strap Military Dunk Boots

Rick Owens produces a rather curious melding of styles with his Black Monk Strap Military Dunk

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.