Burgeoning Japanese contemporary label FREQUENT has released its lookbook for Spring/Summer 2014. Projecting the idea of proper morning rituals, this collection uses a range of bright blues and whites to express its formal-leaning garb. Accordingly, seersucker shirts are matched with light sand-colored casual pants, while linen blazers and cropped shorts block light teal with tonal sky blue at the pockets and sleeves. Even the loungewear, consisting of light hoodies and a pajama set, are given the same distinctive feel. Elsewhere, FREQUENT experiments with two popular motifs – camouflage and floral prints – to create a rather dapper ensemble. Enjoy the clever lookbook above, then be sure to look for this collection from FREQUENT at retailers in the coming months.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.