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Burgeoning Japanese contemporary label FREQUENT has released its lookbook for Spring/Summer 2014. Projecting the idea of proper morning rituals, this collection uses a range of bright blues and whites to express its formal-leaning garb. Accordingly, seersucker shirts are matched with light sand-colored casual pants, while linen blazers and cropped shorts block light teal with tonal sky blue at the pockets and sleeves. Even the loungewear, consisting of light hoodies and a pajama set, are given the same distinctive feel. Elsewhere, FREQUENT experiments with two popular motifs – camouflage and floral prints – to create a rather dapper ensemble. Enjoy the clever lookbook above, then be sure to look for this collection from FREQUENT at retailers in the coming months.

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