adidas Confirms Partnership with Kanye West
It is now official now as both sides have confirmed. adidas has just went ahead to confirm the
It is now official now as both sides have confirmed. adidas has just went ahead to confirm the mega-deal with Kanye West after news broke on the Angie Martinez show that Ye’ would be leaving Nike for adidas. In a brief statement, the Germany-based multinational sporting giant touched on the collaborative endeavor:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
It’s not noted in the release, but the deal was speculated to be worth $10 million dollars (and that amount doesn’t factor in the royalties from shoes sold). So now the question remains, will Kanye West make a big impact with adidas as he did with Nike? Stay tuned for more on the Kanye West x adidas partnership – which is rumored to pair Yeezy with iconic Japanese designer Yohji Yamamoto and Y-3 – and for what Yeezy season has in store for 2014.
Banner photography: Brandon Shigeta
