New Era's #WearYourAllegiance Highlights Die-Hard Fans

New Era looked to some of their most devoted fans as part of “#WearYourAllegiance.” The initiative calls on the most hardcore cap collectors to share their collections and the stories behind some of their most prized possessions. In particular, three top collectors and huge New Era fans Ricky Ruby, Alex Mendoza and Gary Leach give some insights into cap culture, which continues to grow along with its fanbase of sneakerhead-like devotees.

Gary Leach: Staying In the Game

Ricky Ruby: Home of the Braves

Alex Mendoza: Chi-Town Connection To see all of the videos from the collectors, check out the campaign page over at New Era’s website.