DC Shoes‘ European team worked with renowned artist Kevin Lyons to produce its “most extensive collaborative project to date.” Within the collection, everything from snowboard jackets and premium sneakers to a series of custom snowboards has been given Lyons’ signature animated touch. The above video finds Lyons explaining his relationship with DC, which also included a one-off Gondola lift executed in an ironic ‘brick’ motif. Alongside the release, DC Europe and Lyons will host an exhibition of the hand-painted snowboards at The Hub Gallery in Paris on November 14. The Kevin Lyons x DC Shoes Europe snowboarding collection will be available in its entirety at colette beginning November 18.
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