LeBron James Stars in Samsung's "Always On" Commercial

Joining the likes of Lionel Messi and Jay Z as Samsung’s latest celebrity advocate, two-time world champion LeBron James stars in a two-minute video featuring the latest and greatest in Samsung technologies including the Galaxy Gear Smartwatch as well as the Galaxy Tablet. Having premiered during Miami’s season opener against the Bulls on Tuesday, the TV spot follows James in a day-in-the-life piece that jumps back and forth between his career and personal life. To learn more about the LeBron and Samsung alliance, check out the brand’s Facebook page.