Putting its trucks to the ultimate test of speed and maneuverability, Volvo Trucks has released this commercial, titled “The Chase,” which sets up an all-red Volvo FL in the heat of a bull chase in Ciudad Rodrigo, Spain – the home of the “encierro” Running of the Bulls event. Directed by Henry Alex Rubin, the high-energy commercial captures the 12-tonne truck meandering through the town’s narrow streets while being pursued by eight bulls. Captured on 28 different cameras, check out the commercial above and head here to test out the 360° experience.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.