Janelle Monae returns today with the music video for her Miguel-assisted single “Primetime.” The Wondaland-directed visuals have quite the storyline to them; read more about that below. Janelle Monae’s new album, Electric Lady, is in stores now.
PrimeTime is a love story based on the early adventures of Cindi Mayweather (Janelle Monáe) and her first love Joey Vice (Miguel.) The Emotion Picture gives a glimpse at Cindi’s humble beginnings as a “cyber-server” at the Electric Sheep nightclub, a syn bar serving high-class “show droids” to the rich and lonely in a dangerous section of Metropolis known as Slop City. Incidentally, the innovative cybersoul music played at the club directly impacted Cindi, and she began singing and performing her own innovative compositions a short time after quitting this assignment. In addition, Cindi became determined to change the public perception of what an electric lady could be, dream and aspire to after working in the dismal conditions at the club.