10 Corso Como Shanghai

Milan’s legendary concept store 10 Corso Como has finally arrived on the shores of Mainland China.

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Milan’s legendary concept store 10 Corso Como has finally arrived on the shores of Mainland China. Dubbed by some the “Champs Elysees of China,” Nanjing West Road is Shanghai’s snazziest shopping street and the new home of Carla Sozzani’s fourth and latest concept shop. The four-storied store boasts 2,500 square meters of open retail space and was designed by American artist Kris Ruhs with careful observation to ancient Eastern details like Feng Shui–which explains why the building’s fourth story has been labeled the fifth (the inauspicious number “four” sounds like “death” in Mandarin). This store features brands from big names like Fendi and Lanvin to Martin Margiela and various niche designers each month.

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