Kiya Babzani and Andrew Chen Dispel Denim Rumors

The Crosby Press sits down with two experts in denim: Kiya Babzani (Self Edge co-founder) and

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The Crosby Press sits down with two experts in denim: Kiya Babzani (Self Edge co-founder) and Andrew Chen (Self Edge co-founder, 3sixteen founder) as they unveil common myths behind denim treatment. The two anchor down some modern rumors, such as leaving denim in the freezer to eliminate smell, or soaking them in the ocean to create worn-out aesthetics. As amusing as these sound, they conclude that simply washing the durable material is the most effective, and more importantly, hygienic approach in looking after your jeans. Head over to the Self Edge online store for a range of premium Japanese denim.

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