Levi’s and upstart production company hitRECord – the brainchild of versatile actor Joseph Gordon-Levitt – have come together for an artistic push for the rest of the year. The partnership will support hitRECord’s collaboratively created video, music, writing and graphic art contributions – while using its rich history in both the art and commerce world to provide the community a wider platform to distribute their work. In speaking about the exciting opportunity, Gordon-Levitt commented, “It’s truly exciting to me that the same company that has empowered artists I admire like Shepard Fairey and James Murphy of LCD Soundsystem, are recognizing and supporting the art being created by me and the hitRECord community. I respect Levi’s for positively influencing our culture by supporting great art and innovation.”
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