IMPOSSIBLE Introduces Brand New Color Film PX 70 & PX 680

IMPOSSIBLE has just revealed its latest product, a game-changing new color film, at Photokina 2012. Designed for Polaroid 600 and SX 70 cameras, the new PX 70 and PX 680 Color Protection film incorporates a new opacification agent — a component that makes a photo insensitive to light after it has been ejected from the camera — to allow for an easier shooting experience without the need to shield photos immediately after ejection. The new film also delivers a never before seen color saturation as well as a greater level of sharpness and detail. Available now for approximately $24 USD, the film can be found online at IMPOSSIBLE’s site as well as at official IMPOSSIBLE stockists.