As a successful DJ, Steve Aoki expanded beyond his personal affinity for music and mixing through the launch of a complementary clothing line under the Dim Mak music label. Now several seasons deep, Dim Mak has looked to cement itself as a full-fledged lifestyle brand encompassing the arts, fashion, and of course music. A short look into their 2012 fall collection unveils a strong graphical approach for the brand who will also welcome choice collaborations with Felix Catral and The Cobrasnake this season. The line is currently available at select retailers including Paris’s colette.
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