Boast was born many years ago from the world of prep — tennis to be precise, but without ever losing sight of its own uniquely irreverent spin. Looking ahead to Spring/Summer 2013, Boast invited New York “it” girl Adrianne Ho out to Santa Monica to soak up some sun and show off the new collection in the wild. Part Northeast heritage, part Southern California sun, Boast is bringing a modern and edgy spin to its timelessly fashion-forward preppy classics. The lookbook was photographed by Nicholas Maggio with direction by Jake Davis.
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