Celebrating the London 2012 Summer Olympic Games, adidas Originals teams up with New York retailer Opening Ceremony, to reinterpret iconic silhouettes of the sports and lifestyle brand and create a premium capsule collection. The result is a playful, exuberant collection that draws on the prints, shapes and silhouettes of ’90s sportswear — imagined, of course, in Opening Ceremony’s signature whimsical aesthetic. Each piece stands on its own as a stylish ode to Olympic sport. The collection combines sartorial elements of swim and cycling with a street attitude, producing a range of sporty separates, printed bathing suits and clever new takes on classic adidas Originals footwear. Much of the collection is unisex — down to the shoes — as well as modular. Sleek anoraks are reversible from printed to solid fabric, while neoprene parkas feature zipped sleeves and torsos. The first adidas Originals by Opening Ceremony capsule collection will roll out globally to selected fashion accounts as well as adidas Originals and Opening Ceremony stores in July and August 2012. The line comprises 70 apparel pieces and 20 footwear styles for both men and women, ranging from $75 USD to $630 USD for apparel pieces and from $140 USD to $275 USD for footwear styles.
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