Fostered from its residents’ desire for a versatile, lightweight raincoat to withstand the dank climate of England, the Baracuta jacket was developed in Manchester during the 1930s. Initially popularized by professional golfers of its day, the original G9 protective coat reach new heights of sartorial acceptance when fashionable men like Steve McQueen, Frank Sinatra and Elvis Presley were seen sporting the utilitarian top. Seventy-five years since its inception, WP Lavori in Corso, the international distributor of brands Woolrich Woolen Mills, BD Baggies, and Avoncelli, now owns and operates the Barcuta facilities. In an effort to reintroduce the world to this iconic silhouette, WP Lavoria will showcase its 2013 spring/summer Barracuta collection in Pitti Immagine Uomo later this year. The brand will consist of two separate collections: the Ivory label based on the renowned G9 reinterpretation; and the designer range known as the Blue Label. Here we highlight the Blue Label collection designed by Kenichi Kusano, the former director of Beams+. Inspired by the British military of the 18th and 19th centuries, Kusano will offer ten unique styles including the G9, G4, a three-quarter length field jacket, vests, and a trench coat, all made with premium materials and expert craftsmanship. Be on the lookout for additional details coming shortly.
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