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When Liquipel was first announced, the idea that a molecular-level treatment could alter an electronic device’s water resistancy seemed almost like science fiction. The crew at Gourmet Footwear dropped by the California startup to learn a bit about the brand’s origins, and to get a live demonstration of this potentially revolutionary product in action. For an innovative, and equally impressive undertaking, the small company’s enterprising founders more than deserve of the Edison Award recognition.
Directed by: Jon Buscemi
Film/Edit: Nate King