Lowrider car shows and flea markets set the scene for Samuel Rodriguez’s debut of his art & design studio, Shortyfatz, where he was offering out xerox-made comics of his previously graffiti-ed characters. The Bay Area kid then tuned things down and focused on gaining experience through corporate design studios – a culling of his creativity – and thus focused on propelling Shortyfatz to the heights it’s at today. Apart from his collaborations with the government, architects and fabricators to name a few, Rodriguez still manages to personalize his work by filling his sketchbook with graffiti-style lettering, cartoon characters, HYPEBEAST logos and detailed, realistic (and alluring) oriental women.
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