Dior Homme SoHo New York Pop-Up Store

A Dior Homme pop-up store opened in SoHo on April 16 and will remain the sole Dior Homme boutique in New York until September 2012, while its flagship store at 17 East 57th Street is closed for renovation and expansion. Stocking merchandise across all categories including ready-to-wear, footwear, eyewear, leather goods, watches, jewelry and fragrances, the luxe pop-up store also marries distinctly traditional elements with contemporary touches to reflect the timeless chic of Dior Homme. Scottish artist Robert Montgomery adds post-situationist appeal with a subversive word piece from his “Recycled Sunlight” series — an imposing but elegant sculpture presides over the store bearing an abstract message for the stylish.

Dior Homme SoHo Pop-up Store
133 Greene St.
New York, NY 10012
United States

Photography: Ben Gancsos