adidas 2012 ClimaCool Seduction

It is often the case with running footwear that various silhouettes will retain a high level of technical aesthetic details and supposed athletic supplements, while the reality of the shoe’s usage sees little in the area of actual running improvements. Initially unveiled with the WE ALL RUN commercial featuring David Beckham, Lionel Messi, Derrick Rose and Katy Perry, adidas introduces a comprehensive look into its newest ClimaCool Seduction running sneaker. The storied adidas ClimaCool technology characterizes the entire exterior of the shoe, affording a 360 degree level of breathability and cooling for the foot via mesh perforations and light fabric construction. The pair is mocked up in a mostly black mesh upper and set atop a bold neon green outsole — a facet that pairs well with the inclusion of contrasting neon laces. Both the toe box, lace vamp, and rear midsole are reinforced with tonal patent leather and durable foam that aid in the promotion of both an extremely wearable, yet also gym and track-ready sneaker. Availability is now offered through the adidas online store with other colors arriving this April. Retail is set at $100 USD.

Photography: HYPEBEAST