Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. But Digital Sport is not just about creating must-have sports gadgets. Getting so close to its consumers’ data holds exceptional promise for one of the world’s greatest marketers – it means it can follow them, build an online community for them, and forge a tighter relationship with them than ever before. “Gone is the reliance on top-down campaigns celebrating a single hit — whether a star like Tiger Woods, a signature shoe like the Air Force 1, or send-ups like Bo Jackson’s ‘Bo Knows’ commercials from the late ’80s that sold the entire brand in one fell Swoosh. In their place is a whole new repertoire of interactive elements that let Nike communicate directly with its consumers.” For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.
Brazil has exported some amazing things over the last several decades. The army-less nation will soon be shipping tankers of oil around the globe by the time it hosts the 2016 Olympic Games. But for most of us, the best stuff has been a bit less official, like glitter-covered shaking butts, Giselle, the slow-mo fight scene in Only the Strong, and that psychotic child drug dealer from City of God.
Açaí bowls, essentially smoothies made from fruit of the South American açaí palm with attractive layers of fruit, are here to stay. This is the lunch of choice for folks looking for an excuse to eat something ice-cream-ish for breakfast or lunch. The best place to enjoy this healthy yet delectable delight is Fresh Cafe in Honolulu, Hawaii. Run by the always chippy Tiffany Tanaka, Fresh Cafe is a champion for local business and an gathering place for creatives in music, art, and cuisine. The cafe is integrally connected to Loft in Space, which is located in the back warehouse and has exhibited the likes of KRINK, Patrick Martinez, and is also home to the upcoming POW WOW Hawai’i.
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