Heineken has announced their partnership with LA-based retail store Union and fashion designer Mark McNairy as part of their “Heineken 100” program. For the partnership, they created a signature colorway for McNairy’s classic saddle shoe in black leather with a cushioned sole in Heineken kelly green. In its third year, the Heineken 100 influencer program identifies and celebrates various tastemakers across the nation who represent Heineken’s “Man of the World” platform. Previous collaborative products for the program include Ariel 7 headphones, Tsovet watches, Union LA T-shirts, Android Homme sneakers, New Era fitted caps, tote bags designed by fashion duo Dee & Ricky, and most recently a limited-edition weekender duffle bag with Public School.
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