Sendai-based brand and retailer Delicious recently put together a lookbook for 2012 fall/winter. Featuring the likeness of skateboarder Mike Hernandez and shot by Sue Kwon, the photo set is put forward with a candid approach while being painted with retro undertones reminiscent of an American style. Set in Brooklyn, shots of surrounding architecture and street art are mixed with photos of Hernandez exhibiting a range of button-ups, caps, vests and denim. The lineup is tailored in a contemporary fashion as well as being crafted with consideration to the theme of original experience, which is highly central to the direction of the brand. Offering classic products intended to last, make sure to browse the lookbook in full.
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