The 2012 Designer Pudseys for Children in Need

The BBC’s Children in Need mascot has been given a makeover by a variety of influential tastemakers

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The BBC’s Children in Need mascot has been given a makeover by a variety of influential tastemakers in the arts, music and fashion worlds. Curated by Love magazine editor Katie Grand, the unique 2012 Designer Pudsey Collection features contributions from the likes of Alexander McQueen, Prada, Victoria Beckham, Louis Vuitton, Balenciaga, Burberry, Versace, Gucci, Paul Smith and many more. All 30 bears will be showcased exclusively at Selfridges in London and Manchester from October 24 until November 14 – before being auctioned off November 15 with all proceeds going to the celebrated children’s charity.

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