SOTO Berlin, one of Berlin’s premier menswear retail destinations, first opened its doors in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, the store presents a mix of American, European and Asian designers. Since opening, the store has gone from strength to strength, with all that success necessitating a renovation and expansion to accommodate the influx of new products. As Gaedicke put it “we simply needed more space to present the goods and there were still some good brands out there we wanted to add to our brand portfolio.” The newly renovated space will continue to offer a mix of luxury and mid-priced pieces in a complete range for every occasion. Aesthetically, the new store sticks to a clean palette with extensive white spaces punctuated by aged wood and exposed concrete. Move over to the changing room and the white spaces gives way to black floral wallpaper and black furniture. An aesthetically pleasing retail space stocked with plenty of desirable goods, looks like a winner in our book.
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