Nike Snowboarding's Air 180 Inspired Zoom Ites Boot Gets a Further Look

Working closely with the Nike Innovation Kitchen and snowboarding athlete Gigi Ruf, Nike Snowboarding offers a further look into its Air 180 Inspired Zoom Ites Boot. Tailored to suit any style, the model features customizable inserts that give riders the ability to choose from three levels of flex – flexible, medium or stiff – to suit all types of weather, terrain and mountain conditions. Additional technology in the Nike Zoom Ites boot includes an ultra-strong Nike Flywire cuff, free-inspired grooves on the outsole and a siped forefoot giving added flexibility to the area and delivering maximum boardfeel. “The Nike Zoom Ites comes with a tag for $400 USD and it’s now available on Nikestore.com.