Started in 2001 creating made-to-order clothing for musicians, DJs, actors and other artists, Japanese label DISCOVERED has continued to evolve and diversify. Presenting its Spring/Summer 2013 collection, the brand uses “real clothes” as a starting point before slowly morphing traditional pieces into exciting and bold sartorial offerings. Images reveal mix-patterned shirting, classic denim and sweaters – all of which harness a certain collegiate/prep aesthetic. Expect to see the latest collection from DISCOVERED at select international boutiques in the coming months.
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