With Kanye West and Jay-Z’s “Watch the Throne” tour wrapping up this past December in Vancouver, VOYR takes a look back at the unprecedented success of the project. From breaking the iTunes single-week sales record to selling out more than 25 tour dates across North America, ‘Ye and Jay’s ambition exceeded even our wildest expectations. This tour recap illustrates how the confluence of VOYR, Jeep and social media allowed the “Watch the Throne” phenomenon to reach even greater heights.
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