Tearz Apparel 2012 Vol.1 Video

Hong Kong-based label TEARZ introduces itself with its latest Vol.1 short film. Dedicated to the belief that “quality is not equal to expensive,” the brand aims to maximize quality through a careful creation/review process of aesthetically well-rounded apparel pieces at a competitive price. Taking ambitious strides to solidify its presence, TEARZ will debut six individual season per year, with each being promoted via a short trailer or pictorial lookbook. Volume 1 from the label represents a decidedly concise, yet effectively provocative representation of its brand positioning and inaugural collection.