MAGIC STICK 2012 Spring/Summer Video Lookbook

With roots established within the music industry, Japanese brand MAGIC STICK has been producing apparel collections born from the inspirations of ’90s culture through music, fashion and lifestyle since 2009. In their latest release, we see the brand’s Spring/Summer 2011 video lookbook titled “MAMA SAID KNOCK YOU OUT,” resembling that of a fun music video featuring the dancers from BIGDOGSS. With the concept of “THE CHOICE IS YOURS” backing up their entire operation, we see modern twists and minute detailing added onto wardrobe staples fit for any season.