Within the last 12 hours, the greatest news out of the Kanye West camp was the announcement of his all-new worldly venture dubbed DONDA. Taking to Twitter to express his thoughts behind some of his experiences in fashion and his insights into broken societal systems, Kanye West blasted out over 70 tweets. There is no doubt that while Kanye West’s abilities reside first and foremost in music, he has taken it about himself to unite a top drawer group of individuals in hopes of bettering the world. Giving his stature and visibility, it’s admirable to see him take a situation by the reins.
Below are a good portion of the tweets, while some were originally seen in the DONDA post, we have posted the majority of his thoughts over an approximate 3-hour span.
I appreciate everyone’s support for my clothing line but I wanted to clarify a few things…
The name of the line is Kanye West not DW… The Dw was a design element placed on the invite in homage to my mom : )
I really appreciate the fake DW twitter page but since it’s not official I can’t co sign any information on it.
I love being back at my fashion office learning and creating. It’s so challenging and fun and I’m surrounded by amazing people.
You guys might think I have some type of backing for my line but I don’t.
I did the first fashion show out of my own pocket and used the money I made touring to follow my passion.
I’ve been working at this for 8 years now …from the first offers to do urban clothing lines that I turned down…
To begging Bape to do my line and never making any real headway…
To having an office in LA that was shut down after the “MTV” moment along with my tour with GAGA
I moved to Japan for one month after that and designed every night in my room… I had this opportunity to intern at Fendi and was also..
…offered a position to at Versace wich I could not take due to my contract with LV which was for 2 years…
I moved to Rome after I left Japan and worked at Fendi for 4 months under cover … I was there to give ideas for the men’s collection
I snuck to Giuseppe Zanotti Factory still under contract and learned to design woman’s shoes for 2 years before my first show in Paris
After doing the first LV collection I was sure I would get a second shot to create but was never given the opportunity
I designed a sneaker called the YEEZY with Nike. I’m “allowed” to design 1 pair of sneakers every 2 years. I have more ideas…
Early 2011 … I moved to Paris and opened a small design studio… the language barrier was quite difficult…
In Paris I met many great people in design including the master Azzedine Alaia… Azzedine even came by my studio one day : )))
This was the greatest feeling to stand in his presence in my embarrassingly small Paris studio in a courtyard opposite Collate
I remember being 5 years old picking and my mother taking me with her shopping at the discount fur spots
She said I would always point to the most expensive furs even as a child LOL
It’s something about making clothing that always brings me back to that point. For the first 16 or 17 years of my life the only thing…
I knew about my woman’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything LOL
My Mom would wear blue jeans with a fur and an embellished “Cosby Show” sweater : ) to pick me up from school
… the teachers said I couldn’t focus… I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade
Being a celebrity has afforded me many opportunities but has also boxed me in creatively.
I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!
….hmmmmm what to wear… here I go again… Yeezy the trend setter or complete fucking fashion victim … the verdict is still out
What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create
I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!….
The name of the company is DONDA
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…
Dr Dre redesigned headphones and made more impact off of one product.
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…
app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …
DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…
I want to put creatives in a room together with like minds that are all waaaay doper than me
We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
This will all take time but I wanted everyones to know what I really care about… I care about people. I care about my fans..
I care about people who have never heard of me… There are over 7 billion people on the planet now…
It’s something about coming from music that makes me so optimistic… Music travels and is not limited to only the wealthy.
Sometimes my grammar is wrong but my thinking is right : )
My mom was an English teacher so I know she sends an SMDH from heaven : )
5:18 am in London… My dreams keep me woke
This one of our projects to be released this year called 2016 OLYMPIC’s … It’s a semi sic-fi since 2016 is only 4 years away : )
I wanted to put this in the world in hopes that the people who can actually make a difference will stand up and reach out
We need as many amazing powerful smart talented wealthy people to be involved… Come get on board… don’t just sit there… reach out
We can collectively effect the world trough design. We need to pick up where steve jobs left off
When I said wealthy I wanted to point out there are so many billionaires in the world that can come together and help to redesign it
Help education. School systems were designed to turn people into factory workers.
Schools should be designed to prep human beings for real life.
Spike Jonze and I want to do a Summer school that tries new forms of cuuriculim
Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!! ….
Kanye West @kanyewest 10h Reply Retweet Favorite · Open
UNLESS YOU’RE A MATH MAJOR!!!! Kids you should be able to take majors starting in grammar school like how it is at performing art schools
Instead of kicking kids out of schools for using there iPhones… why not promote it? Allow kids to use search engines to do test…
like the real WORLD!!! Give kids the amount of test they would have in a year in one day but they have to get everything perfect…
Some kids have better memories than others… what about emotional IQs… what about kids who do bad in school because of how bad there..
excuse me… I just get excited at the possibilities… the more excited I get… the more grammatical errors you’ll see…
We need to take what Michael Jackson felt and Mcqueen and Steve Jobs and we need make things better…
When me and Jay toured… ever night I peered into the audience astonished by the different walks of life that came to support us.
I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years…
I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc…
My area of expertise is in music, my passion is in music design film and products… my strength is connectivity…
There are so many broken systems from the economy to school systems jail systems… we need experts for this…
We need scientist and top world designers to directly affect governments.
If anyone would like to reach out email us at contactDONDA@gmail.com