J.Cole talks album leak

J. Cole’s highly anticipated debut offering Cole World: The Sideline Story is the latest album that suffers a premature leak. Earlier this week, Vibe sat down with the North Carolina native and talked about the possibility of an early arrival of his album. The Roc Nation rapper acknowledges that there have been worse leaks than his own.

If anything the leak will reach out to more people who might be like ‘ah man, let’s go get this.’ So you know, it’s kind of like promotion these days—if you got a good album. If you don’t have a good album—they’ll just trash you.

There’s been worse leaks than that so I understand it’s apart of the game—I always understood that. As long as people hear it together—it’s cool. I just know that people who are going to buy it were going to buy it anyways and the people who weren’t—probably weren’t anyways.

Cole World: The Sideline Story hits shelves September 27. Support and pre-order here.