Nike Sportswear Brasil "É Possível " Air Force 1

Nike remains as one of the most recognizable brands globally for a reason. Their ability to

By
Footwear Fashion
95 Hypes 0 Comments

Nike remains as one of the most recognizable brands globally for a reason. Their ability to recognize and captivate markets through the proper interpretations continues, this time dedicating an Air Force 1 to Brazil. The E Possivel combines the cultural elements of the country and the idea of the endless amounts of possibility when dreaming. The result manifests itself on a worthy AF1 featuring Brazil’s signature colors of green, yellow and black, with a leather embossing detail all over. For more details, view the press release below.

Nike to launch Air Force 1 Brasil in September

A basketball and street culture icon, the shoe gets a Brazilian version and a manifesto led by artists and athletes

São Paulo, August 22, 2011 – Brazil is watching a new cultural revolution. Born on the streets, it gathers together promising athletes and artists who do not take “no” for an answer, who push on and earn the right to do what they love. What do they have in common? A manifesto. What do they want? To show the world that IT IS POSSIBLE to dream. What connects their stories? Passion for sport, for culture, and for a symbol that they have helped create – the Air Force 1 Brasil.

Created in the 1980s, the AF-1 revolutionized the basketball courts in the USA on the feet of sensations such as Moses Malone and Rasheed Wallace, and it played a key role in consolidating the sport’s culture in that country. Today, in Brazil, Damiris and Raulzinho, two up and coming Brazilian athletes, embody the spirit and determination of these idols and are helping to leverage and carry on this tradition.

Taking the energy of the courts, MCs Emicida, Pixote and Xará, gifted at bringing together authenticity with Brazilian roots music, and Toddy, an artist who uses city walls as canvasses on which to represent the problems faced by urban communities, have put together a manifesto. The text urges young people to have hope and to not give up when things get rough: “We, as soldiers in an invisible army, march towards tomorrow as heirs of the ash on the streets and the offspring of a reality that is of interest to few.”

They celebrate their independence in hip hop and pay tribute to a product that has transcended its purpose, conquered the world, established a style, given rise to a movement that has taken over the streets.

The manifesto stands for a shoe that promises to become an icon of Brazilian urban culture. The first Air Force 1 made for Brazil. Its eyestays, tongue label and laces are green and yellow, and the names of the idols are graved on the black leather structure.

The story described above will soon be available in select movie theaters in Brazil. The short-film É Possível (It is possible) was written by Victor Navas, who also wrote the films Carandiru and Cazuza – O Tempo Não Para. The film mixes documentary and animation, intertwining urban images, anonymous basketball courts, and famous athletes who have been part of the history of the sport which over here in Brazil is yet to make an impact on the street.

Similarly to what happened in that decade in Philadelphia and New York, the Brazilian scene is getting ready for transformation. This September the Air Force 1 Brasil comes out to Brazilian stores only, ready to keep its story going.

Source: SneakersBR

Read Full Article

What to Read Next

visvim 2011 Fall/Winter VERITUS-FOLK
Footwear Fashion

visvim 2011 Fall/Winter VERITUS-FOLK

New this week to visvim is the VERITUS-FOLK boot. Combining two complementary materials in leather

atmos x adidas Originals SS80's G-SNK4
Footwear Fashion

atmos x adidas Originals SS80's G-SNK4

Tokyo’s leading sneaker retailer for all things exclusive, atmos, collaborates with adidas once

Undefeated Las Vegas 2011 Fall/Winter T-Shirt Collection
Fashion

Undefeated Las Vegas 2011 Fall/Winter T-Shirt Collection

“What happens in Vegas stays in Vegas,” as Undefeated reps for the Sin City with an exclusive set


NSW x Head Porter Laptop DAYPACK
Fashion

NSW x Head Porter Laptop DAYPACK

New from the always-reliable Japanese luggage and accessories brand Head Porter comes a

Oliberte 2012 Spring Collection
Footwear Fashion

Oliberte 2012 Spring Collection

The look of Oliberte S/S 2012 is a further continuation of the brand’s desire to embrace both

KR3W 2011 Fall/Winter Hamilton
Footwear Fashion

KR3W 2011 Fall/Winter Hamilton

From humble beginnings as a denim brand to a full-blown lifestyle collection, KR3W’s upcoming

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.