Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Collaboration
  • Anime
  • Netflix
  • Accessories
  • Drake
  • OVO
  • Alex Moss
Drops Shop

Billionaire Boys Club "LDN" T-Shirt

When streetwear brands find an effective business model, they tend to be smart enough to stick to

Billionaire Boys Club "LDN" T-Shirt
Fashion
515 0   Comments
Save

When streetwear brands find an effective business model, they tend to be smart enough to stick to it. Take Billionaire Boys Club, for example. Their SoHo store-exclusive “NYC” logo tee sold out incredibly quickly, garnering all kinds of attention from fans and haters alike in the process. Following up on that successful concept, BBC has recently unveiled an “LDN” print shirt in almost exactly the same design as their classic logo. Expectedly limited-edition, the shirt is available now through select Billionaire Boys Club stockists around the globe, such as Gorilli in Rotterdam.

Gorilli Concept Store
Oppert 296-298
3011 HV
Rotterdam
Netherlands

Photography: Karl Hab/HYPEBEAST

Read Full Article

What to Read Next

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration
Fashion

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration
The second drop of the André Leon Talley-inspired Fall/Winter 2026 collection is fit for the Øway rapper.
By /
1.8K    0   Comments
Save
Billionaire Boys Club and New York Yankees™ Return for Drop II Collection
Fashion

Billionaire Boys Club and New York Yankees™ Return for Drop II Collection
Expanding into everyday streetwear, the 14-piece capsule introduces custom embroidered denim, quarter-zips and headwear.
By /
1.5K    0   Comments
Save
Billionaire Boys Club Links up With Potluck Club for a Football Jersey Capsule
Fashion

Billionaire Boys Club Links up With Potluck Club for a Football Jersey Capsule
Pharrell’s streetwear label teams up with the Michelin-honored restaurant to turn neighborhood history into sport-inspired style.
By /
1.0K    0   Comments
Save
Billionaire Boys Club and ICECREAM Drop Summer-Ready Football Pack 2026
Fashion

Billionaire Boys Club and ICECREAM Drop Summer-Ready Football Pack 2026
The streetwear imprints blend classic sportswear heritage with signature graphics to celebrate the beautiful game.
By /
1.8K    0   Comments
Save
Alexander McQueen Two-Tone Leather Boots
Footwear Fashion

Alexander McQueen Two-Tone Leather Boots
New from venerable design house Alexander McQueen comes a pair of surprisingly versatile yet still
By /
206    0   Comments
Save
1939 Pontiac Deluxe Six “Ghost Car”
Automotive

1939 Pontiac Deluxe Six “Ghost Car”
Despite 1939 being a dangerous time both economically and politically, as World War II loomed
By /
560    0   Comments
Save
Beau Coops 2011 Fall/Winter "Lionel" Sneaker
Footwear Fashion

Beau Coops 2011 Fall/Winter "Lionel" Sneaker
Headed by designer Carrie Cooper, the Beau Coops collection takes its own signature approach to
By /
273    0   Comments
Save
Umbro Red Milton Canvas
Footwear Fashion

Umbro Red Milton Canvas
Following up on last week’s Milton in brown leather, a more pedestrian offering is seen here with a
By /
405    0   Comments
Save
Michael Lau x Nike "JUST DO IT" Exhibition Interview
Art

Michael Lau x Nike "JUST DO IT" Exhibition Interview
Back in July, one of Hong Kong’s most visible illustrators and pop artists Michael Lau once again
By /
503    0   Comments
Save
BEAMS + Fair Isle Socks
Fashion

BEAMS + Fair Isle Socks
Largely unavailable outside of Japan, the more “grown-up” version of BEAMS and its BEAMS+ line has
By /
620    0   Comments
Save
fragment design x Nike Sportswear Zoom All Court 2 Low - Leopard Pack
Footwear Fashion

fragment design x Nike Sportswear Zoom All Court 2 Low - Leopard Pack
Given that the fragment design aesthetic has often embodied subtly, Hiroshi Fujiwara goes against
By /
363    0   Comments
Save
A Bathing Ape ABC DECO SHORT BRIM STRAW HAT
Fashion

A Bathing Ape ABC DECO SHORT BRIM STRAW HAT

While A Bathing Ape’s roots lie firmly within streetwear, the progression of the brand over the
By /
150    0   Comments
Save
Jay-Z surprise visits Angie Martinez (Interview)
Music

Jay-Z surprise visits Angie Martinez (Interview)
Jay-Z just hit NYC radio airwaves with a surprise visit to Angie Martinez on Hot 97. If you
By /
167    0   Comments
Save
Fake Blood - Used (Vol. 1)
Music

Fake Blood - Used (Vol. 1)
Fake Blood has just unveiled the first volume in a series of mixes called “Used.” It’s
By /
261    0   Comments
Save
Foo Fighters 'Garage Tour' Documentary
Music

Foo Fighters 'Garage Tour' Documentary
One of the more fun-loving bands of our time, the Foo Fighters have been long time purveyors of
By /
213    0   Comments
Save
RZA speaks on his role producing 'Watch the Throne'
Music

RZA speaks on his role producing 'Watch the Throne'
The Wu abbot speaks on his contributions on arguably one of the most anticipated hip-hop albums
By /
188    0   Comments
Save
More ▾