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Billionaire Boys Club introduced its new direction for 2012 at PROJECT this week. A bit more slimmed down (and toned down) from previous collections, the styles take on the collegiate aesthetic with a contemporary twist. Focused on quality production with reduced price points, the line features a wealth of solid designs, including plenty of distressed selvedge denim, chinos bearing classic astronaut embroidery, varsity jackets, fleece, check shirts, ties and just about everything else to complete a winning ensemble. Take a look above!