PUMA Black Label by Hussein Chalayan Video

New from Hussein Chalayan, the avant-garde fashion designer known for lending his clothing and accessories some extreme structural details, comes this video concerning his collections for PUMA’s upmarket Black Label line. Taking the art of fashion perhaps a bit too seriously, a narrator calmly outlines the history of Chalayan’s relationship with the PUMA brand, his search to merge technology, and function with haute couture and the inspiration behind some of his sneaker designs. Definitely worth checking out for fans of PUMA Black Label!