Prada 2011 Fall/Winter Photo Shoot Behind-the-Scenes Video

New from Prada comes this fast-paced short video documenting the photoshoot for their 2011 fall/winter campaign starring Tobey Maguire of Spider-Man fame. In addition to copious shots of footwear, clothing and accessories laying around the various campaign locations, this film also shows some of the hard work that goes into the actual setting-up of the lights and photography equipment. In the age of the viral video, it appears that fashion houses like Prada are aiming to benefit more and more from documenting behind-the-scenes action during their glamorous runway shows and photoshoots in order to increase transparency between the brand and the consumer.

Source: GQ