Nike: Tales From the Kitchen - Hyperfuse

We’ve seen our fair share of Nike marketing materials but this debut from Tales From the Kitchen is one of the most memorable to date. With the recent unveiling of the Hyperfuse in a lifestyle context, the whole story is told through a comical story involving Hyperfuse creator Shane Kohatsu and innovation leader Ben Shaffer. The idea of Hyperfuse was inspired by a trip to China in which the vibrant basketball scene gave them the inspiration required to engineer an all new functional material.