For the Fall 2011 collection lookbook Gourmet traveled to Northern California, more specifically the town of Los Altos Hills. Gourmet speaks about the background story of this upcoming shoot: “the shoot is a man obsessed, obsessed with Gourmet shoes. The book not only features the surroundings and environment of a highly educated man of taste, but if you look closely, in almost every room, the man has dozens and dozens and dozens of Gourmet shoes. So many in fact they do not fit in his closets. They are in his study, his bedroom, his maids quarters and his wine cellars. The concept was chosen to portray an aspirational vibe. One that shows Gourmet on the highest level.” Look for the Fall 2011 collection to release next month.