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Purveyors of technical performance through the context of fashion, Stone Island opened its first ever location in Paris on Friday, June 24. The well-attended event brought out Stone Island president Carlo Rivetti to christen the new space. To further push the agenda, Stone Island showcased an active showing of their latest collection with a presentation of their Liquid Reflective technology. The store is located on the bustling Rue Saint-Honoré. The video seen here offered a glimpse of what was to be seen on the opening day.
Stone Island Paris
316, Rue Saint-Honoré
Photography: Karl Hab for HYPEBEAST