NSW Collection 2011 Summer Collection Lookbook

The NSW from Nike Sportswear create a special capsule of sartorially-minded sportswear exclusive to British retailer, Selfridges. The 15-piece collection embodies the influences of tennis’s major tournament, Wimbledon while Italian production hopes to raise the level of construction and execution. The attempt to create more attainable pieces originally reserved exclusively for Nike’s premier athletes has been a recurring trend for Nike, and this collection echoes these sentiments.