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Griffin: The Archive Part One

Performance apparel brand Griffin take on a behind-the-scenes into their brand, explaining the

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Performance apparel brand Griffin take on a behind-the-scenes into their brand, explaining the extensive process behind some of their latest product for the upcoming season. Aside from teaching about the production process, they delve into the reasoning why particular technologies, fabrics and colors are used from their archives. Enjoy!

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Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

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