oki-ni Presents: THE GAME - An Interactive and Fully-Shoppable Video

Bringing together the creative talents of director Antony Crook, Ridley Scott’s RSA/Black Dog production company and the pioneering work of wireWAX, this moving editorial is fully shopable – meaning that you can click on any outfit, while the video is playing, to shop the look. The video is styled by Glenn Kitson, a regular oki-ni collaborator, and represents a big step forward in the functionality of online video