French sportswear label Lacoste is launching a new campaign to promote Lacoste L!VE in Japan, and to celebrate the beginning of this project they’ve created a fun video which highlights the mood of the label. With break dancers, skateboarders and BMX riders all performing in front of a projection that flashes bright graphics featuring the Lacoste L!VE logo, the video shows that this new product range is clearly suited for a younger, more streetwear-oriented audience.
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