Google Currents

Debuting its own Flipboard-esque mobile app, Google today pulls the curtains on an intuitive web content viewer it is branding as Google Currents. The California-based tech giant unveils the application only a day after its Flipboard predecessor introduced an iPhone-ready version of its wildly popular iPad application. Intuitively optimizing web content to be readily consumed on both iOS and Android devices, the software compiles text, pictures, audio and video into a neatly packaged and easy-to-navigate user interface. Google Currents will debut with an array of publishing partners including, but not limited to, Forbes, The Huffington Post, Gizmodo, TMZ, Popular Science, AllThingsD and many more. As in many first generation Google ventures, the full weight of its functionality and comprehensive usability have yet to be harnessed, but given the impressive list of content partners, its cross-platform presentation and RSS/Google Reader integration, we can’t help but give it a try.