The Weeknd - The Knowing

After countless fan-made visual dedications, The Weeknd sends his first official music video to

Music
263 0   Comments
Prefer Hypebeast on Google
Save

After countless fan-made visual dedications, The Weeknd sends his first official music video to the masses. The enigmatic crooner enlisted the creative talents of Mikael Colombu to visualize the House of Balloons cut “The Knowing” and invites the viewer to a bizarre trip to Ethiopia. Watch the seven-minute viral above and share your thoughts on it below.

Read Full Article

What to Read Next

The Weeknd's "After Hours Til Dawn" Tokyo Pop-Up Stocks Never-Before-Seen Tour Merch and Store-Only Apparel
Fashion

The Weeknd's "After Hours Til Dawn" Tokyo Pop-Up Stocks Never-Before-Seen Tour Merch and Store-Only Apparel

The Japan-exclusive collection lands alongside a three-floor Harajuku store takeover.

The Weeknd Confirms He Is No Longer Retiring His Moniker
Music

The Weeknd Confirms He Is No Longer Retiring His Moniker

The Toronto artist announces plans to continue performing under his iconic stage persona.

WILDSIDE Yohji Yamamoto x The Weeknd Unearth an Unreleased Saeko Tsuemura Drawing for New Collab
Fashion

WILDSIDE Yohji Yamamoto x The Weeknd Unearth an Unreleased Saeko Tsuemura Drawing for New Collab

Five pieces mark the “After Hours Til Dawn” tour, each capped at one per customer.


The Weeknd Reverses Retirement Decision and Confirms He Will Retain Stage Name
Music

The Weeknd Reverses Retirement Decision and Confirms He Will Retain Stage Name

The pop vocalist opens up about his renewed inspiration and commitment to creating music.

UNDERCOVER 2011 Fall/Winter Tote Bag
Fashion

UNDERCOVER 2011 Fall/Winter Tote Bag

Respected Japanese label UNDERCOVER presents this rugged-looking tote bag as part of its

At Home with Rihanna - Narrated by Jay-Z
Music

At Home with Rihanna - Narrated by Jay-Z

A look into family life for Rihanna as she visits her home country of Barbados and talks about

Last Call with Carson Daly: Spotlight with Eriberto & Estevan Oriol
Art

Last Call with Carson Daly: Spotlight with Eriberto & Estevan Oriol

Eriberto and Estevan Oriol are a father and son tandem that both found their artistic passion

The Weeknd – The Knowing
Music

The Weeknd – The Knowing

After countless fan-made dedications, The Weeknd sends his first official music video to the

Acquired Taste Magazine: Seoul Sausage Interview
Food & Beverage

Acquired Taste Magazine: Seoul Sausage Interview

Loved by many, Korean BBQ has long been a favorite of restaurant goers and food connoisseurs alike.

Frank Lloyd Wright "Kenneth Laurent" House
Design

Frank Lloyd Wright "Kenneth Laurent" House

The “Kenneth Laurent” House, which was designed by architect Frank Lloyd Wright, is currently up


BADBADNOTGOOD - BBNGLIVE 1 (Live Album)
Music

BADBADNOTGOOD - BBNGLIVE 1 (Live Album)

Toronto-based group of jazz musicians,BADBADNOTGOOD, created a record featuring all those great

Freshjive "Boxer" Video
Fashion

Freshjive "Boxer" Video

Zachary Wohlman, recipient of one of boxing’s most coveted amateur awards – the Golden Gloves – and

Odd Future/Golf Wang Pop-Up Shop
Music

Odd Future/Golf Wang Pop-Up Shop

Here’s something else to be thankful for this Thanksgiving weekend. Odd Future fans in the Los

Essentials: Edmund Hui
Fashion

Essentials: Edmund Hui


Mayer Hawthorne's Mayer4Detroit Halftime Performance
Music

Mayer Hawthorne's Mayer4Detroit Halftime Performance

After an unsuccessful campaign to replace Nickelback for the halftime performer of the Detroit

Wale - Barry Sanders
Music

Wale - Barry Sanders

Wale drops some visuals on this Thanksgiving Day paying homage to the man responsible for many

More ▾