Primitive 2011 Fall Preview

Primitive brought their signature brand of California-inspired gear to Agenda as the Encino-based company presented looks for Fall 2011. Building off past efforts, the collection varies in inspiration through each team member’s individual tastes yet remains cohesive in the end with solid designs in the realm of headwear, graphic tees and cut-and-sew. Offered above is some insight into the brand’s beginnings from the Primitive team with a hint of what’s in store for Fall 2011, as well as some offerings for Spring 2011 below.

Photography: Karla Ticas for HYPEBEAST