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Directed by Romain Chassaing in promotion of Louis Vuiton’s New York City Guide for 2011, the brand attempt to solve the mystery of New York’s “Big Apple” title. The fashion house explores some of the history of the city and theories on its name, as well as the role of “apples” in New York. Cleverly turning the story into store references and local knowledge, the eclectic piece is short and lighthearted. Expect the complete New York City guide to launch on October 15.