Nice Kicks Presents: For The Love of The Game

Sid Ashford and team Nice Kicks were on hand at the World Basketball Festival to speak candidly with some Nike and Jordan brand athletes about their obsession with the game. Dwayne Wade, Carmello Anthony, and Christ Paul sat down at the re-fashioned Rucker Playground to talk about what basketball means to them, and the solace offered to them each time they step on the court. Michael Jordan, coach Mike Krzyzewski, and director of USA Basketball Jerry Colangelo were also on hand to speak on the galvanization of team USA, and what it means to represent one’s country on the global stage.