Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Calvin Klein
  • NYFW
  • Calvin Klein Collection
  • Veronica Leoni
  • Nike
  • Spider-Man
  • Nike GT Cut 4
HypebeastHypebaeHypeartHypemapsHBX

Sony 3D TV Commercial

Sony recently launched its new 3D TV with a football-themed commercial starring Kaká, directed

Design
200 0 Comments
Save

Sony recently launched its new 3D TV with a football-themed commercial starring Kaká, directed by the legendary music video director, Jonathan Glazer. The advert uniquely evades the problem of advertising 3D television on non-compatible TV sets by addressing the issue head on and playing the whole thing in 3D – leaving those with older sets behind. The humorous approach is welcomed, especially by those who already own a 3D TV!

Source: Creative Review

Read Full Article

What to Read Next

Nintendo Revives the 1995 Virtual Boy 3D Console for Switch
Gaming

Nintendo Revives the 1995 Virtual Boy 3D Console for Switch

Officially joining the Nintendo Switch Online + Expansion Pack service this February.
By /
2.2K   0 Comments
Save
Razer Unveils Project AVA: The 3D Hologram AI Desk Companion
Tech & Gadgets

Razer Unveils Project AVA: The 3D Hologram AI Desk Companion

The 5.5-inch holographic wingman features Grok-powered intelligence and includes avatars of esports legends like Faker.
By /
4.4K   0 Comments
Save
Napster View Brings 3D AI Companions to Mac, $99 Now Available
Tech & Gadgets

Napster View Brings 3D AI Companions to Mac, $99 Now Available

Holographic screen debuts with 15,000 assistants, live calls, and a privacy-first push-to-talk experience.
6 Sources
6 Sources/
1.4K   0 Comments
Save
Analogue Revives Lost N64 History With Prototype Limited Edition 3D Consoles
Gaming

Analogue Revives Lost N64 History With Prototype Limited Edition 3D Consoles

The FPGA-based hardware returns in five transparent colorways that Nintendo manufactured but never released to the public.
By /
732   0 Comments
Save
Kitson × Globe-Trotter Travel Case
Fashion

Kitson × Globe-Trotter Travel Case

American label Kitson teams up with British luxury luggage makers Globe-Trotter, who were
By /
804   0 Comments
Save
BMW Art Car by Jeff Koons
Design Automotive

BMW Art Car by Jeff Koons

Designed by Jeff Koons, this BMW M3 GT2 is the 17th BMW Art Car, and was unveiled in the Centre
By /
1.2K   0 Comments
Save
IRAK x ALIFE Collection
Fashion

IRAK x ALIFE Collection

This collaboration between New York based labels ALIFE and graffiti crew IRAK has been designed
By /
1.9K   0 Comments
Save
Personal Effects by Brian W. Ferry
Art

Personal Effects by Brian W. Ferry

Appropriately captured in an abstract style by photographer Brian W. Ferry, this selection of
By /
381   0 Comments
Save
The Carhartt Heritage Line 2010 Spring/Summer Collection
Fashion

The Carhartt Heritage Line 2010 Spring/Summer Collection

A long-time presence in the realm of workwear, the last few years have seen Carhartt position
By /
404   0 Comments
Save
NºB featuring Bernhard Willhelm
Art

NºB featuring Bernhard Willhelm

A BLOG curated by launch an all new online issue featuring heralded avant-garde designer
By /
335   0 Comments
Save
Bodega & BoConcept present: ART + DESIGN
Art

Bodega & BoConcept present: ART + DESIGN

BoConcept Santa Monica and artist-driven concept Bodega Vinyl Editions come together to offer a
By /
827   0 Comments
Save
Cee-Lo Green - Georgia
Music

Cee-Lo Green - Georgia

cee-lo-green-georgia
By /
272   0 Comments
Save
24 Hours in 19500 Frames
Automotive

24 Hours in 19500 Frames

Last month, BMW claimed an impressive victory at the 24 Hour race at the legendary Nürburgring
By /
281   0 Comments
Save
Drake featuring Jay-Z – Light Up (CDQ)
Music

Drake featuring Jay-Z – Light Up (CDQ)

drake-featuring-jay-z-light-up-2
By /
161   0 Comments
Save
BAL x George Cox Sneaker Creeper
Footwear Fashion

BAL x George Cox Sneaker Creeper

BAL and British footwear label George Cox work together on an upcoming fall/winter release for
By /
404   0 Comments
Save
Kicking & Screening 2010 Film Festival
Art

Kicking & Screening 2010 Film Festival

Early next month, the second annual Kicking & Screening Film Festival kicks off in New York.
By /
131   0 Comments
Save
More ▾